Built from keyword research
Every set starts with search data, so the questions your attorneys answer are the ones being asked.
Short, focused videos that answer the questions prospects are already searching for. We build each set from keyword research and cut it for social media, paid ads, Google Business Profile, and YouTube pre-rolls.
Before people contact an attorney, they search. FAQ videos answer those searches on camera, in clips your firm can post where prospects are looking.
"What should I do after a car accident?" "How long does a divorce take?" "What's the difference between a misdemeanor and a felony?" Each one gets its own answer from one of your attorneys.
They come in sets of four, filmed on the same shoot day as your other videos, and they run anywhere you need them: website, YouTube, Google Business Profile, intake pages, paid ads.
Every set starts with search data, so the questions your attorneys answer are the ones being asked.
30 to 60 seconds each, with vertical and square cuts ready to post the day they arrive.
Uploaded to your Google Business Profile, the clips answer common questions right where people find your listing.
Sized for paid YouTube placement, so your attorney shows up before the videos your prospects are already watching.
Each question can lead its own ad, aimed at its own audience, and all of them come out of one shoot day.
Prospects get answers without phoning intake, and the people who do call have already covered the basics.
Thirty to sixty seconds. One question, one answer, sized for social feeds and pre-roll ads.
Two sources: the keyword research we run on your practice area, and the questions your own intake team hears most often.
Social media first. They're built for short-form vertical and square. They also work as pre-rolls on paid YouTube ads, on your Google Business Profile, on intake pages where prospects are deciding whether to call, and on practice area pages as supporting content.
Yes. Different questions reach different audiences, and every cut is sized for the major paid platforms.
No. It's the same guided conversation we use across the rest of the library. We ask the question on set, and your attorney answers it in their own words.
Yes. When search trends surface new questions, we film another set. The Content Engine is built for this kind of ongoing refresh.
The first step is a free 30-minute Strategy Call. Bring your questions, and we'll walk you through how an engagement runs and what your firm would get out of it.
If you're not happy with the finished videos, we reshoot for free.
Or call us: 770-525-6192