We plan the videos with you,then we film them.
Story First is a small studio making cinematic video for law firms. Chris plans every project and is on every shoot.
Twenty years of painting cars came first.
At 16, I had a full-time job painting cars through a high school program.
By the time I was out of school, I was earning a living at it. I figured I'd be a painter.
Then came a music career and a record deal. Family struggles and addiction came with the years that followed. When the music failed, I was homeless. I had to start over.
Faith and work pulled me back. I returned to painting and built a career, twenty years in body shops. Painting taught me to look at a wreck and see the restoration before it exists, and the same instinct shows up now when I'm planning a brand video.
The shift to film came through self-education. Tony Robbins. Business books. Entrepreneur podcasts. Anything I could get my hands on while I was still painting cars. I started shooting video on the side, learned the craft, and eventually landed behind the camera at the nation's largest legal video production company.
Story First is what I wanted to build next, my own shop, where the strategy gets as much care as the camera work.
Chris Gray, Founder
Four things I don't compromise on.
Do the work all the way.
I anchor it to a verse from Ecclesiastes, 'whatever your hand finds to do, do it with all your might.' I've handwritten it on cards for clients. Renting the gear we actually need instead of getting by. Scouting locations the night before. Editing a quick gift video out of footage I had laying around just because.
Find the human first.
Most attorneys I've sat down with start the first call with a guard up. The work starts the moment that guard drops, when I learn what their weekend looks like, what their kids are into, why they took on this practice in the first place.
I see it before it's there.
By the end of a Discovery Call, I can usually see your brand video in my head, the tone and the moments that have to land. Shoot day is the work of going out and getting that version.
Nothing accidental.
Returning a text at 9pm. The handwritten card. Cutting an extra version because a client mentioned a use case in passing.
Chris Gray
The best money we've spent on marketing.
The firms we've filmed.
Atlanta · Nashville · Los Angeles · Miami · Oklahoma City · and more
Law firms only.
Our clients are personal injury, criminal defense, and insurance claims firms in Los Angeles, Oklahoma City, Nashville, Atlanta, Miami, and more, along with the marketing agencies that bring us in for the law firms they manage.
Put your firm on the calendar.
The first step is a free 30-minute Strategy Call. Bring your questions, and we'll walk you through how an engagement runs and what your firm would get out of it.
If you're not happy with the finished videos, we reshoot for free.
Or call us: 770-525-6192