We come backevery quarter.
Your library covers the website. The Content Engine keeps filming after it's done: new FAQ clips, attorney commentary, practice-area updates, and new-attorney profiles.
Ongoing productionwithout starting over.
Once a firm's library is built, the Content Engine keeps production going. Four times a year we film a fresh batch and hand it to your agency.
The core library is built to last, but ongoing marketing burns through material.
The commitment runs 12 months, and after that it goes month to month with 30 days' notice.
The content typeswe film quarterly.
Every quarter delivers two kinds of work: short answer clips (FAQ answers and attorney commentary) and built pieces (practice-area explainers and new-attorney profiles). Both tiers film the same kinds of videos. The bigger tier films more of them.
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FAQ clips
Your attorneys on camera answering what people search before they hire. Each clip is short and made to run on social and your Google Business Profile.
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Attorney commentary clips
An attorney speaking to whatever is moving in your practice area this quarter. We film it, and your agency posts it.
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Practice-area explainer videos
Longer pieces on a single case type, updated as the topics your clients ask about shift.
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New-attorney profile videos
When a new attorney joins, we film their profile, and the rest of the library stays untouched.
For firms that already work with us
- Firms with a core library that needs regular refreshing
- Teams adding attorneys or practice areas over time
- Firms whose marketing agency keeps asking for more footage
What a quarter looks like
Set the plan
We get on a call with your agency and decide what the next quarter calls for, whether that's FAQ clips, attorney commentary, practice-area updates, or a new-attorney profile.
Film the batch
The shoot takes a single day at a single location and covers everything the quarter needs.
Hand off the cuts
Finished videos go to your agency with a note on where each one belongs.
What firms ask us.
Quarterly video production for firms that already built a library with Story First. It runs in two tiers, Engine and Engine Plus, and keeps new footage flowing to your agency after the library ships.
Engine runs $2,500 a month or $7,500 a quarter and delivers 12 short answer clips (FAQ and attorney commentary) plus 2 built pieces (practice-area explainers and new-attorney profiles) each quarter. Engine Plus runs $5,000 a month or $15,000 a quarter and doubles that: 24 short answer clips plus 4 built pieces. We recommend Engine Plus. Both tiers carry a 12-month commitment, then go month to month on 30 days' notice, and counts don't carry over from one quarter to the next.
Firms that already have a Story First library. No one begins with the Engine. A new client's first project is always the brand video and the library around it, and the Engine picks up from there.
Short answer clips, meaning FAQ answers and attorney commentary on what's current in your practice area, and built pieces, meaning practice-area explainer videos and new-attorney profile videos. Brand videos, client testimonials, and multi-day shoots stay inside the library packages, so the Engine never includes them.
The agency is in the loop from the start. Quarter planning happens on a call with them, and once we've filmed the batch, kept your library current, and cleared attorney sign-off, the finished cuts land with the agency along with a deployment note. Posting is their job. Story First doesn't manage social accounts.
Engine billing waits until the library delivers. Every proposal comes in two versions, library only or library plus the Content Engine. The $30,000 Authority Library tier folds the first Engine quarter into the library shoot day, and the billing rule holds there too.
The library always comes first. It lives on your website, and the brand video at its center holds up for about 5 to 7 years. The Content Engine only gets sold alongside or after a library, and its job is keeping your ongoing marketing supplied.
Part of the library.
Put your firm on the calendar.
The first step is a free 30-minute Strategy Call. Bring your questions, and we'll walk you through how an engagement runs and what your firm would get out of it.
If you're not happy with the finished videos, we reshoot for free.
Or call us: 770-525-6192