Put a person on the bio page
People land on bio pages while deciding who to hire. A profile video shows them the attorney as a person, which is what they came to find out.
Part of The Video Library
[ Attorney Profiles ]
Let prospects meetthe attorneybefore the call.
An attorney profile video puts each lawyer on camera, on their own bio page, telling their own story. A prospect can hear how they talk and how they think.
[ What They Are ]
A short filmfor every bio page.
Every bio page on your site has a photo and a list of credentials. A profile video adds the person, one to two minutes of the attorney talking about who they are and how they work.
The filming is a guided conversation. The attorney talks about their work and their clients, and the film comes from those answers.
In our experience, people dig into individual attorneys as hard as they dig into the firm itself. A video gives that research somewhere to land beyond a headshot and a bar admission.
When a prospect compares attorneys on Google, the one they can watch and listen to feels familiar in a way the others don't.
[ What They Do ]
What a video adds to a bio page.
Turn research into a call
A prospect who watches two minutes of the attorney talking is a lot closer to calling than one who read a bio.
Take the cold out of the first call
Callers who have watched the profile skip the stranger phase. They arrive knowing the attorney's face and manner.
Bring in better-matched callers
A viewer who doesn't click with the attorney quietly moves on, and the ones who call already know who they're getting.
Stay modular as your team changes
Add new attorneys as you hire, remove ones who leave. The library evolves without a full rebuild.
Become content for social
Each profile ships with vertical and square cuts your firm can post on social, with no extra filming.
[ From the Portfolio ]
Recent examples.
[ Frequently Asked ]
What firms ask us.
One to two minutes. That's enough time to get a feel for the attorney without asking a prospect to settle in for a long watch.
Because the bio page is where a prospect decides whether to reach out, and a written bio only tells them where the attorney went to school. The video shows what the attorney is like to talk to.
On the attorney's individual profile page first, embedded near the top. Then social media (every profile gets vertical and square cuts), the firm's homepage if you have an attorney section, and anywhere else your marketing team can use it. Your deployment guide covers the placements.
Remove that attorney's video and the rest of the set is untouched. When you hire someone new, we film them and add them.
We routinely film 3 to 5 attorneys in a single shoot day. Each attorney needs 1 to 2 hours on-camera. We schedule them in rotation so nobody waits around.
That's okay. Start with the attorneys who are willing. Once they see how painless the process actually is, the rest usually come around.
Put your firm on the calendar.
The first step is a free 30-minute Strategy Call. Bring your questions, and we'll walk you through how an engagement runs and what your firm would get out of it.
If you're not happy with the finished videos, we reshoot for free.
Or call us: 770-525-6192