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[ Case  Study ]

Lessem, Newstat & ToosonBrand Videos

Across a criminal defense firm's office and the downtown Los Angeles courthouse, we shot a brand film plus three practice area explainers in one day.

Practice Area

Criminal Defense

Location

Los Angeles, CA

Category

Brand Videos

[ Watch  The Film ]

The brand film.

[ The  Brief ]

The job.

Lessem, Newstat & Tooson practices criminal defense, civil litigation, and mental health law. Three different kinds of legal matter, which means three different reasons a prospective client lands on their site.

The ask was a brand film and a practice area video for each of the three, all from one shoot day.

[ Our  Approach ]

The plan.

We interviewed the partners about their cases, and about the ones they turn down.

The interviews ran documentary style, without a script.

Tony McGinnis of SparkBlue, bald with black-framed glasses and blue blazer, smiling at camera
“We've worked with The Story First multiple times, and they have been exceptional every single time. Client experience is at the very top of what we strive for, and there is no one else I would trust with our clients when it comes to capturing stories the right way.”
Tony McGinnis · SparkBlue (agency partner)
[ The  Deliverables ]

Everything delivered.

  • 1× Brand film (3:53)
  • 3× Practice area explainers
  • Social cuts across every deliverable
  • Deployment guide
[ From This  Engagement ]

The rest of the library.

[ Where It  Stands ]

The brand film puts the partners on camera talking about how the firm works and why.

The other three each cover one matter, so a person facing a criminal charge, a civil dispute, or a mental health case finds a video about that exact situation.

Put your firm on the calendar.

The first step is a free 30-minute Strategy Call. Bring your questions, and we'll walk you through how an engagement runs and what your firm would get out of it.

If you're not happy with the finished videos, we reshoot for free.

Or call us: 770-525-6192